Who am I?

My story so far

As a teenager, I was obsessed with magazines and dreamed about writing for one. At 17, my dream came true. Although the magazine had a brief run, I was able to accomplish many of the things I had only imagined - including moving to London, working with renowned British photographer Rankin, and working at one of my favourite publications, Dazed and Confused.

I was accepted into the London College of Communication to study Journalism. While there, my interest in writing took a backseat to learning about layout design and video production. I also discovered a love for cabaret and began working part-time for a burlesque costume and boudoir accessories brand. Whilst supporting their marketing communications and sales, I also had the opportunity to work alongside some of London's most talented performers at the prestigious Café de Paris every weekend.

In an unexpected turn of events, I moved to the Oxfordshire countryside and landed a role as a Communications Officer at one of Oxford's oldest women's colleges. Here I culminated all the practical work experience I had gathered over the years and sharpened my communications skills in every sense: producing magazines, writing news articles, photography, and videography.

Eventually, I made the decision to go freelance. I built a website showcasing my portfolio and listing all of my various skillsets: photography, videography, animation, copywriting, and website design. While all of the above have a part to play in the latter, it is the web design that clients kept coming back to me for. 

It wasn't the career path I had envisioned for myself, but had I known about the creative freedom, collaboration and sense of accomplishment that every website project gives me, I would have surely picked it as the career for me right from the start. But I believe that my path, however meandering it may have been, is what sets me apart and why people are drawn to my work.

With every project, I learn something new.  I have heaps of random knowledge about everything from genetic engineering to the energy transition, to coffee bean production and that is what truly excites me about every job. 

Sarah Halliday trivia

Born: California

Raised: Staines (massive)

Currently lives: Sutton Courtenay

Star sign: Taurus

Pets: Japanese Chin named Maybe.

Nine chickens: Football Chicken, Ping Pong, Peculiar, Curly Sue, Thelma, Nigelli, Tanco Bell, Helen, Choom.

Musk turtle named Hot Sauce.

Many geckos, fish, and prawns (unnamed).

Favourite pastimes: Singing, watching horror movies, playing music, rollerskating.

Favourite band: B52s