Case Study: MAC-UK’s take on co-production 

Included: animation 

Recently, I’ve been working with my extremely talented friend and collaborator Zuhura Plummer, who uses illustration to help people to understand topics and concepts that are difficult to explain. She’s been working with charity MAC-UK to explain what co-production means and why it’s important and my job has been to bring these illustrations to life.

About MAC-UK

MAC-UK are an amazing charity, who started when clinical psychologist Dr Charlie Howard noticed that despite the back-to-back referrals, young offenders weren’t turning up for their appointments. She thought there had to be a better way of delivery mental health services and so set out to spend time in a community and listen to what young people wanted. In 2008, MAC-UK was founded and has since been transforming mental health services for excluded young people. 

The founding project of MAC-UK, Music and Change, worked alongside a group of young people to co-produce a mental health project. Young people and practitioners developed a range of youth-led activities that provided and avenue to therapeutic conversations and an ability to help young people with housing, employment and making changes in their community.

Bringing audio to life

The audio clips (32 in total) were produced by the Music and Change team after the ending of the project and captured experts by experience, clinical psychologists and key workers discussing the challenges and benefits of co-production.  They loved the material but were unsure of how to use it. Zuhura had an idea to create an e-tapestry and guide the audience through the discussions with visual prompts. 

After animation, we sent the videos over to our web-developer friend Ben from, who brought the whole thing together. Thank you Ben! 

You can now see the finished product at: 

Sarah Hallidayanimation